Operating depth across the platform.

Brion serves as a trusted advisor to Derrick Grahn, bringing a grounded, experienced perspective on strategy, product, and decision-making in select areas of the business. He provides insight in board-level discussions on key matters, offering input where clarity and outside perspective are most valuable. His background spans product, growth, and performance-driven systems, with a focus on identifying leverage, improving outcomes, and aligning strategy with execution. His role is selective and engaging, where discernment can materially improve direction and strengthen the firm's leadership.

Iván leads acquisition and early-stage development across The Coveted Group's work in Mexico, identifying large-scale opportunities. He operates across real estate, hospitality, resorts, and brands with a strong instinct for how place, concept, and timing come together. He serves as the operational partner for Outpost Cabo, on behalf of the Grahns, maintaining alignment among ownership, concept, and execution. His focus at The Coveted Group is transformation, turning unrealized assets into destinations people recognize, return to, and value.

Luis supports day-to-day execution across The Coveted Group, working closely with leadership to keep priorities aligned and moving. With nearly a decade at the firm, he brings a deep understanding of how the business operates across both the United States and Mexico. His role spans multiple areas, ensuring continuity, organization, and follow-through across projects. He is steady, reliable, and maintains a high standard of execution under pressure.

Manuel supports administrative operations across the U.S. and Mexico, maintaining records, organizing documentation, and ensuring information is accurate and accessible across the business. His role centers on consistency, helping to keep internal processes organized and running smoothly. He brings experience in inventory management, documentation, and payment follow-up, with a focus on structure and reliability. He also supports select customer service and logistics functions, ensuring details are handled and nothing important is missed.

Natalie works directly with Co-Founder Derrick Grahn, managing communication, protecting time, and ensuring priorities move forward with clarity and discretion. Her role sits close to leadership, maintaining alignment and continuity across the business. Her background spans executive support, operations, and relationship management. She brings organization, intuition, and the ability to anticipate what is needed before it is asked, working behind the scenes to maintain order and forward momentum across the firm.

Ada works directly with Co-Founder Anastasia Grahn, managing communication, protecting time, and ensuring priorities move forward with clarity and discretion. She supports leadership through organization, coordination, and consistent follow-through across key priorities. Her background spans executive support, operations, and relationship management. She brings a thoughtful, detail-oriented approach, helping maintain structure, alignment, and continuity across the business.

Utham leads architectural design and visualization for the firm's U.S. projects, developing concepts into clear, buildable, and fully realized representations. His work allows decisions to be made early and with confidence, forms to be resolved, materials to be understood, and spaces to be experienced in advance. He combines technical discipline with a strong visual sensibility.

Paco leads architectural design and visualization across The Coveted Group's work in Mexico, developing projects from early concept through planning to ensure they are clear, buildable, and aligned from the start. His work sits at the intersection of architecture and development, translating ideas into projects that are both functional and commercially sound. He brings a disciplined approach to design and execution, working across teams to move projects forward with clarity and precision.

Ariana leads residential sales in Arizona, managing positioning, pricing, and negotiation for buyers, sellers, and investment opportunities. Her approach is both analytical and intuitive, grounded in an understanding of how homes are perceived and how timing affects outcome. She focuses on clarity: present the property correctly, read the situation accurately, execute.

Brian leads residential sales across Los Cabos, working with buyers, sellers, and development opportunities. He brings decades of experience in the region, with a background spanning hospitality and real estate. He began in Los Cabos in the mid-1990s, owning and operating several restaurants before transitioning into real estate sales and leadership roles with major developments. He joined The Coveted Group in 2012, working directly under Co-Founder Derrick Grahn during the firm's tenure at Flora Farms, where he was an essential contributor to the project's overall success.

Mike leads project execution across The Coveted Group, coordinating teams, vendors, budgets, schedules, and client communication to keep work moving forward. He brings over a decade of experience managing project-based work across construction, retail, and service environments. His focus is alignment, ensuring teams stay coordinated, timelines are maintained, and projects progress without unnecessary friction. He is steady under pressure and focused on keeping people aligned and moving toward a clear outcome.

Jim oversees project execution across The Coveted Group, managing schedules, budgets, vendors, and on-site coordination to keep projects on track. He brings over 30 years of experience in the building industry, along with a 35-year career as a commercial pilot, where precision and disciplined systems were essential. Originally from Seattle and having come to Arizona to play baseball at Arizona State University, he maintains a steady, methodical approach, ensuring details are handled, timelines are met, and projects are delivered in alignment with client expectations.