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Top 5 Enrepreneurs in 2023

Derrick Grahn, the founder of The Coveted Group, is carving an impressive legacy in the landscape of real estate. Derrick kick-started his career in Chicago, initially making his mark as a designer of and eventually owning restaurants and nightclubs before venturing into real estate development.

In the mid-2000s, Derrick moved to Mexico and co-founded Cabo Social, a successful luxury lifestyle magazine in Los Cabos.

Derrick sold Cabo Social in 2011 to launch The Coveted Group, the real estate arm of Flora Farms—a burgeoning startup and domain to one of, if not the most iconic restaurant in Los Cabos, the Field Kitchen. A secret to most of Flora’s patrons is their vast Insta-worthy farm and gardens are also home to private low-density communities featuring charmingly crafted Cottages and Haylofts—which The Coveted Group was instrumental in molding.

The Coveted Group’s niche is deeded fractional real estate, offering owners a titled asset that can be utilized, rented, or sold. Most recently, The Coveted Group has opened limited private funding to fuel its expansion into property development. They are currently involved in projects on Cabo’s East Cape, a 120-acre farm in Wisconsin, a 200-acre butte in northern Arizona, a 400-acre ranch near Baja Sur's Todos Santos, and beyond.

As an artist who attended The School of the Art Institute of Chicago, Derrick Grahn's zeal for creating unique experiences is deeply ingrained. That, combined with his business acumen, has made The Coveted Group a significant player in redefining real estate assets for owners and investors alike.


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👉🏻 Connect with Derrick on LinkedIn.