BUSINESS INSIDER

The Coveted Group Receives $8.5 Million Investment for East Cape Los Cabos Project

Los Cabos, Mexico - August 30, 2024 / The Coveted Group, led by visionary Founder and CEO Derrick Grahn, is renowned for its innovative real estate projects. The company is now developing Nine Palms Ranch, its newest venture on the East Cape of Los Cabos. Drawing inspiration from the nearby iconic surf break, Nine Palms is set to redefine deeded fractional real estate, a niche The Coveted Group dominates with its participation in the pioneering of developments like Flora Farms.

Valued in the hundreds of millions, The Coveted Group recently secured a significant endorsement and investment of $8.5 million from Aktiva Capital—a private investment fund based in Mexico City—and its partners. This investment kickstarts The Coveted Group’s vision of crafting an unparalleled residential experience at Nine Palms Ranch, aligning with the global demand for personalized, home-centric vacation home ownership, a market anticipated to reach $36 billion by 2031.

“This investment further validates our fractional business model and the appeal of Cabo’s East Cape,” says Derrick, detailing why The Coveted Group’s innovative approach to fractional real estate ownership has gained such traction. “Our experience mirrors popular research showing that people typically use second homes for only two to four weeks a year. Savvy buyers recognize the value in owning specific weeks of a luxury second home in perpetuity, rather than purchasing an entire property outright.”

Derrick explains that instead of spending $1 million on a luxury second home that demands passive management, buyers can own a few weeks or a month of an even more luxurious property for under $100,000, securing their place in that home forever. The fractional real estate offered by The Coveted Group is turnkey, meaning owners never have to expend effort to enjoy, use, rent, or sell it. Unlike timeshares, which are often seen as liabilities, fractional ownership through The Coveted Group represents a tangible asset.

The East Cape, with its dramatic desert landscapes cascading into the azure waters of the Sea of Cortez, has seen a surge of interest. It’s reminiscent of the unspoiled beauty of Cabo in decades past.

“I’ve noticed a huge uptick in activity in the area over the last several years. The market is trending towards the luxury sector, as evidenced by the newly developed Costa Palmas, which includes Four Seasons and Aman,” says LeeRoy Jarvis of Cabo Cribs Luxury Real Estate.

Kelly Underdahl of WARE Baja adds, “The East Cape in Los Cabos represents the pinnacle of luxury real estate's upcoming frontier. It’s a sanctuary for those desiring the ultimate coastal lifestyle.”

Broker Blake Harrington of The Baja Real Estate Co. notes, “The towns of San Jose Del Cabo and Cabo San Lucas have been experiencing some growing pains due to higher densities from Cabo’s real estate boom over the last few years. This is part of what makes the East Cape so appealing. In contrast to San Lucas and San Jose, the East Cape offers a rare and timeless Baja experience, with dirt roads, trails, and miles of undeveloped, secluded beaches, providing guests and residents a genuine sense of exploration.”

Nine Palms Ranch aims to encapsulate and preserve the property’s untouched wilderness and nostalgic allure.

Current Nine Palms Ranch opportunities are twofold. For those focused on financial gain, The Coveted Group offers accredited and sophisticated investors opportunities with very strong returns. For those who prefer owning a piece of Nine Palms Ranch, Coveted is close to unveiling exclusive Founding Ownership opportunities. However, this elite tier of ownership isn’t open to the general public. Similar to American Airlines' iconic and now unavailable “Air Pass” program, the Coveted Group’s Founding Ownership Program is invitation-only, a strategy that has been a cornerstone of Coveted Group’s success, fast-tracking initial sales of their distinguished projects. The Founding Owner program offers exclusive founder-only pricing and special lifetime benefits to those whom Coveted deems an ideal fit for Nine Palms, align with Coveted Group’s dream client profile, or possess elite status as a current Coveted Group client.

As Cabo’s East Cape rises in prominence, Nine Palms Ranch by Coveted is set to become one of Los Cabos’ newest havens, where rustic Baja nostalgia meets modernity through Coveted Group's innovative fractional real estate model. Residents and visitors will find an idyllic escape, complete with picturesque views and a range of amenities, including a beach club, boutique hotel, spa, and various outdoor recreational opportunities. Each element is thoughtfully designed to enhance the natural beauty of the Baja landscape and breathe new life into the ranch's historic land.

For more information, visit The Coveted Group’s website, follow their Instagram, or explore their YouTube channel.

About the company: Using a unique, proven, and proprietary business model, The Coveted Group offers turn-key solutions for developers, property owners, and homeowners to 3x expected forecasts. Coveted has the real world experience to assist with all or part of the following — feasibility, funding, concept, hospitality implementation, planning, architecture, legal, fiscal strategy and accounting, marketing, and sales.

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Los Cabos Mexico’s Coveted Group Expands to Northern Arizona and Wisconsin

LOS CABOS, MEXICO / ACCESSWIRE / August 27, 2024 / The Coveted Group, under the visionary leadership of Founder and CEO Derrick Grahn, is unveiling two transformative real estate projects: Smith Butte Ranch in northern Arizona and Meilahn Farms in rural Wisconsin.

Derrick Grahn defies the typical developer stereotype. A self-made entrepreneur with a background in sculpture from The School of the Art Institute of Chicago, where he attended on a full scholarship, Derrick's journey began far from the halls of wealth and finance.

Born in Las Vegas to parents descended from Wisconsin farmers, Derrick's story is one of vision, creativity, and relentless ambition, seemingly woven into his DNA. His parents, who married out of high school, left their rural pastoral roots behind in search of greater opportunities. Their journey began in Las Vegas before they found modest success through several entrepreneurial ventures in other states. Derrick spent his formative years in Boca Raton, Florida, and Del Mar, California, before pursuing higher education in Chicago, where his unique path truly began to take shape.

"Derrick is a force of nature," says longtime friend Brion Hickey. "In the '90s, Derrick was instrumental in shaping Chicago's nightlife, producing legendary underground rave parties and captivating art installations." A bona fide serial entrepreneur, Derrick flourished in diverse fields-he was a gifted graphic designer, electronic music producer, interior designer, and unyielding creator. His ventures included designing and launching nightclubs, retail stores, marketing agencies, restaurants, and art galleries. "Derrick can create anything," Hickey continued, praising his remarkable skills in glassblowing, textile fabrication, welding, and woodworking. Derrick's unbounded creativity even extended to screenwriting, culminating in the independent cult classic Street Thief. A true maverick, Derrick finds absolute joy in working 14 to 18-hour days, seven days a week, because it's not work for him-it's his passion and life's calling.

After moving to Cabo in the 2000s, Derrick, along with his wife and partner, Anastasia, quickly began planting roots while building a diverse array of startups. Their ventures included restaurants, an event production service, a celebrity logistics firm, a skincare line called Santo Cabo, and an advertising agency that published a high-end coffee table magazine, Cabo Social. In 2011, they launched The Coveted Group, an innovative new addition to their portfolio of Los Cabos enterprises.

Shortly after its inception, The Coveted Group emerged as one of the Grahn's cornerstone business ventures. It started with Derrick's notable contributions to the real estate arm of Cabo's iconic Flora Farms. Coveted has since expanded its reach with ambitious development projects on Cabo's East Cape, such as Casa Blanca by Coveted and Nine Palms Ranch, the latter recently attracting an impressive $8.5 million investment.

Derrick's hands-on approach is legendary. Known for his "big pushes"-his team's term for his spontaneous, week-long intensive sessions-where Derrick works tirelessly alongside his crew. These efforts, involving nearly round-the-clock planning and execution, rapidly advance projects in short periods.

In an organic twist of fate, Derrick's journey has come full circle. Half a century after his parents left the family farm, he and his wife acquired the last 120 acres of Meilahn Farms-the very land where his mother was born and raised, where his grandfather, Nelson Meilahn, founded The Oaks Farm Dairy, the area's first vertically integrated dairy, delivering milk directly to people's doorsteps, and a farm that's been in his family since the 1800s.

The Grahn's acquisition of Meilahn Farms aims to preserve and share the farm for future generations through Derrick's innovative development vision. Under their stewardship, Meilahn Farms is entering a new chapter: the tillable cash crop land has been newly planted with wildflowers and wild grasses, restoring the farm's aesthetics to its 19th-century roots. The farm's 1950s dairy quonset has been transformed into a special events venue. Soon, bespoke cabins will be nestled within the property, complemented by walking paths and uniquely curated wellness amenities.

As The Coveted Group continues its ascent into the U.S. market, Derrick's passion extends to Smith Butte Ranch, a sprawling 200-acre off-grid sanctuary near Flagstaff, Williams, and Sedona, Arizona. Like their other properties, Smith Butte will feature amenities designed to nurture the soul, ignite adventure, and foster tranquility. Guests will enjoy an unparalleled off-grid experience, highlighted by Smith Butte's naturally filtered, crystal-clear swimming hole, heated by waters from its adjacent hot mineral soaking tub.

The Coveted Group's real estate projects are a testament to Derrick's artistic roots and old-school principles. He profoundly appreciates not only his clients, investors, and team but also the lands themselves, which act as both hosts and canvases for his visions. Each destination is designed to elevate both nature and the human experience for generations. Every Coveted Group project is an artistic masterpiece where nature, architecture, and creativity converge to form landmarks intended to stand the test of time.

For more information, visit The Coveted Group's website, follow their Instagram, or explore their YouTube channel.

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